CAPABILITIES: ADVERTISING, COMMUNICATIONS
Trojan Condoms was on a mission to take on big boy Durex in the UK. No other competitor had succeeded before and those who dared to make a move did so at their peril.
It got better. We didn’t have money to swamp the TV screens, we didn’t have money to own the high street and we didn’t have money to splash ourselves all over print titles.
This was perfect.
We needed to make an impact with a budget of just £50k, so we decided to produce digital content that was capable of upsetting the status quo; something provocative and memorable enough that it would mark the Trojan name indelibly in consumer consciousness.
From this five-figure budget and with no supporting media, we created The Trojan Games – a series of films so original and inherently shareable that it’s now widely acknowledged as one of the most talked about and memorable commercial virals of all time.
To date, hundreds of millions of views of The Trojan Games viral have been tracked globally and many still believe the event was absolutely real.