CLIENT: ORAJEL

CAPABILITIES: ADVERTISING, SERVICE DESIGN

TIME TO GIVE TOOTHACHE THE FINGER

Orajel faced a big cultural problem: UK consumers with toothache would default thoughtlessly to using tablets to resolve their pain and discomfort. Orajel needed a platform to compete; it needed an idea that would work hard and deliver extraordinary cut-through to spread its message to consumers around the UK, from a very limited media budget.

finger fighters take toothache down.jpg

Therapy created the Give Toothache the Finger campaign which dramatised the product’s point of superiority over pain relief pills: immediate, powerful, targeted relief at the end of your finger.

orajel finger fighters posters

WATCH THE MAKING OF

Orajel adverts in devices.jpg

RESULTS

 

The campaign succeeded in winning
the attention and consideration of a brand
new audience of sufferers, driving an
astonishing click-through rate
(at eight times the industry average)
and catapulting the brand into

double-digit sales growth.

you might also be interested in.

A&H

DO BETTER >>

BEAUTY BAY

NEW QUEEN IN TOWN >>