Red Nose Day

Therapy were tasked with capturing the spirit of Comic Relief and driving awareness of TK Maxx’s new bespoke Comic Relief t-shirts.

With a budget of just £27k Therapy created three films that parodied the iPod advertising genre and directed people back to the TK Maxx website. The films got Britain buzzing and drove 3.5 million views to the site in the first 10 days.

Needless to say, the t-shirts sold out before the charity day arrived and TK Maxx presented Comic Relief with a cheque for £1.5 million.

Client: TK Maxx

SCOPE: Viral