Consumer PR

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The gift of sight is so important to us, yet taking better care of our eyes isn’t often top of our priority list. Thea Pharmaceuticals, one of Europe’s leading Ophthalmic pharmaceutical companies, came to PR Therapy to help them educate consumers on common eye health conditions, the importance of the use of preservative free products and to support local Optometrists by driving footfall through their doors.

Over a 5 month period, the content driven campaign devised by PR Therapy has achieved 112 pieces of coverage reaching a potential OTS of 470,529,325.

The coverage contains key campaign, product and brand messages across multiple media platforms.