Pearl Drops were facing competition from every angle and with budgets tight it was time for a step change in comms. How do you make an almighty noise in a cluttered market? You let total strangers plan a couples wedding and get everyone talking about it.
Therapy launched the Pearl Drops White Wedding, a social campaign that catapulted brand awareness and cemented Pearl Drops teeth whitening products with the biggest smiling occassion, a beautiful white wedding.
One amazing £25K wedding up for grabs, one winning couple and 50K Pearl Drops fans to help plan it.
With bespoke video content, from makeup tutorials to Mr & Mrs Quizzes produced, engagement levels were extraordinary preparing an excellent platform to launch the new Pearl Drops Pure White Kit.