Much ado about stuff.

North London Waste Authority came to Therapy with a monumental challenge:

How do you get apathetic young North Londoners to take an interest in recycling?

The Save Our Stuff campaign ran across TV and Digital media and presented a wholly fresh perspective on the problem: what if it wasn’t about green groups wanting to save the world or local authorities wanting to save money?

What if it was all about you and your world – what if the real reward was saving your favourite stuff?