Howard Fretten – Creative Director
Before joining Therapy Howard spent 23 years tending some of the biggest brands in the world,
mostly at Saatchi & Saatchi London.
As a copywriter, Group Head and Regional Creative Director he’s inadvertently become highly experienced
and pretty successful – developing and implementing work that works in difficult markets,
putting out innumerable fires along the way, and smiling a lot.
He gets on well with clients perhaps because he remains quaintly committed to the oddball notion
that the main point of advertising is to get more household names into more households than before.
He notes that the media landscape has become democratised and believes that it’s about time too.
He has never sky-dived