Exclusively Online

Beauty Bay came to us for a killer idea that would land their brand with an earthshattering thud in the run-up to Christmas.

The mission was to make an impact in a cluttered and fiercely competitive category. The client needed a campaign to announce the brand as a spiritual home for the beauty bold and the fashion fearless. With their house being exclusively online.

The New Queen in Town campaign is about smashing the rules, defying obedience and wearing your war paint exactly the way you want it.

Making its TV debut during the 2017 Great British Bake Off final, the campaign celebrates mischief making and beauty exploration across TV, digital, social, cinema and outdoor.

Client: Beauty Bay

SCOPE: Integrated Campaign