Ready For It

In 2015, Batiste Dry Shampoo was growing in popularity but we saw an opportunity for even bigger things. We wanted to get it off the bedside table and make it a handbag essential for active young women in the UK.

We teamed up with X Factor winner Ella Henderson and renowned Director Stephen Mead to produce our “Ready For It” campaign, positioning the product as a style-rejuvenating secret weapon: a catalyst to great looking hair – wherever and whenever you need it.

The campaign helped drive brand awareness and consideration as Batiste usage grew significantly, paving the way for a new army of fans to feel ready for anything.