Toothpaste

Let’s make Oralcare interesting…

60 YEARS OF BORE-ALCARE Our dreams use metaphors to help our subconscious make sense of the modern world’s fractured, confusing stimulus. And it’s amazing how often our subconscious uses teeth as symbolism for our emotions: tensions like transition, insecurity and loss are played out through metaphors of our teeth breaking, rotting or disappearing… It’s a reminder...
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The false economy of following the leader

It’s hard not to feel sympathetic for Consumer Healthcare brands that feel a little nervous about standing out. That conservative culture around the category was born of a desire to do good; shaped by regulations created to protect the consumer. Whilst regulation is not the only reason consumer healthcare marketing has become a little tame, it’s...
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Bullseye

Social targeting becomes ever more advanced. Through social media advertising targeting options are endless, allowing advertisers to reach very specific groups of people who may be otherwise difficult to speak to. This evolves on an almost daily basis, with new developments this month from Facebook and LinkedIn. Following the introduction of Facebook Pixel, which allows...
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Instagram just keeps growing

With 5 times the number of advertisers it had a year ago, Instagram now boasts a million monthly active advertisers. While it’s great for brands to be in a growing, highly interactive channel, this means that the social landscape is now more pay to play than ever. Generally, organic reach is on the decrease, inflating...
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E-shop till you drop

The Instagram shopping feature is finally here! Well, almost. After having tested it on top US brands such as Macy’s and J Crew, Instagram is to roll out the feature to other brands. While this is set to begin in the US, it will then set sail for international channels. This is big news for...
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Facebook is king…

…for video. The social giant dominates the digital world for this, beating dedicated video channel YouTube by quite some way. In its efforts to combine all the best bits of each social channel, Facebook now also gives users the opportunity to jazz up their statuses a little. While this is only available to US users,...
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Imitation is the highest form of flattery

The world of social media is on an expiring content hype as Facebook, WhatsApp and Instagram tackle Snapchat with their own take on the trend. This month Facebook introduced ‘Facebook days’ through the Messenger app, allowing individuals to share temporary posts with their friends. In the past week they’ve gone one step further, now bringing...
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pigeon

The Pigeon Stuff

The story goes, when maths prodigy John Forbes Nash Jr. first arrived at Princeton University to study game theory, he spent a long time working on an algorithm to explain patterns of movement in groups of pecking pigeons. Now you don’t have to be a genius to work out that that’s silly-science, a waste of...
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