Social targeting becomes ever more advanced. Through social media advertising targeting options are endless, allowing advertisers to reach very specific groups of people who may be otherwise difficult to speak to.
This evolves on an almost daily basis, with new developments this month from Facebook and LinkedIn.
Following the introduction of Facebook Pixel, which allows retargeting by owned websites visits, Facebook now allows retargeting by Facebook engagement. That’s right – if an individual has shown an interest in Facebook content, liked the page, or acted on a CTA, ads can be targeted at that individual.
While LinkedIn remains the top dog in B2B targeting (with Facebook catching up, naturally), they’ve recently announced plans to drill down even further into bespoke targeting. In November they will introduce website retargeting and targeting by email address to the channel, giving brands even more opportunity to reach desired leads.